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IT budgets are being controlled by marketing teams

28 Sep 2012

I did a story back in August about how KPMG research showed that IT budgets are increasingly controlled by marketing executives as customer relationship management (CRM) software becomes critical ... Read More

Sapphire 2018: SAP will take over CRM market, says McDermott

06 Jun 2018

SAP’s chief executive Bill McDermott tells 2018 Sapphire conference the supplier will storm the CRM market with its C/4 Hana business applications suite Read More

Triumph Motorcycles kick-starts changes with high-tech HR

31 Oct 2018

The Leicestershire-based motorcycle company is deploying IT systems to give customers and its own staff a ‘premium brand experience’ Read More

Report: Patient relationship management could curb readmissions

04 Apr 2018

A new report from Chilmark Research points to future gains for patient relationship management software, potentially in the tricky area of decreasing 30-day patient readmissions. Read More

On-premises contact center technology on the decline

30 May 2018

On-premises contact centers are decreasing in popularity as more organizations look to cloud-based and hosted services for their contact center technology. According to a recent Gartner Magic ... Read More

The differences between CRM vs. CX strategy

03 Jan 2019

CRM and CX seem very similar, but examining the principles of each shows emerging CX approaches focus on customer retention. We compare and contrast the two. Read More

CRM failing business due to lack of focus

06 Sep 2011

Customer relationship management (CRM) is failing to deliver business value, according to a study from the National Computer Centre (NCC). Read More

3 Hong Kong gears up for 5G with “epic” transformation

31 Jul 2018

The Hong Kong telco is putting in an advanced technical architecture that will streamline and automate internal processes and IT as it prepares for the 5G era Read More

Contact center strives for strategic role

01 Jan 2012

Issue 2 highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be ... Read More

Enosix CMO, who branded SAP Leonardo, talks martech strategy

25 Jun 2019

Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Read More