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Don Schuerman

Pegasystems

Don Schuerman is CTO and vice-president of product marketing at Pegasystems, responsible for Pega’s platform and CRM applications.Read More

GDPR rules have big effect on UC applications

08 May 2018

The European Union General Data Protection Regulation sets tighter controls on businesses and how they handle customers' personally identifiable information. Read More

Tom Venables

Turnkey Consulting

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HP CEO partly blames internal IT for company's problems - why not outsource?

04 Oct 2012

HP CEO Meg Whitman has said poor internal IT systems have hampered the business. She blamed the lack of compelling sales and customer relationship management (CRM) systems within the company for ... Read More

Our rebrand: Customer experience strategy, platforms, best practices

05 Mar 2019

Customer experience strategy blurs lines between sales and marketing automation, customer service and e-commerce as they come together on next-generation customer experience platforms. Read More

Ulster bank first to use full-scale Salesforce Einstein CRM

19 Oct 2017

Ulster Bank has completed its roll-out of Salesforce Einstein CRM to arm its staff with insights and recommend actions Read More

Impartner PRM integrates with Microsoft Dynamics 365 for sales

02 May 2019

Impartner's collaboration with Microsoft delivers Impartner PRM for Microsoft Dynamics 365, a PRM sales software that gives users immediate access to direct and indirect sales data. Read More

IT leaders grapple with workforce skills gap as they deploy AI and digital technology

29 Jan 2019

Organisations will have to find new ways of reskilling their workforce as they get to grips with artificial intelligence and other digital technologies. CIOs also need to keep their skills updated if they are to ... Read More

Case study: British Airways’ global B2B sales gathered under Salesforce cloud

17 May 2018

British Airways has gathered its international business-to-business sales under Salesforce Sales Cloud to bust silos Read More

In-depth: The social side of CRM

07 Nov 2011

Social CRM enables firms to monitor and interact with their followers more effectively than ever before, writes Billy MacInnes. Where is customer relationship management (CRM) going next? Read More