314 Results for:marketing AI behavior

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Retail AI predicts consumer behavior for targeted marketing

By Don Fluckinger 08 Jan 2018

Not all of travel club Secret Escapes' members want to see all 140 last-minute sales it runs every week. AI marketing personalization tool Jetlore helps prevent over-messaging. Read More

The peaks and pitfalls of hyper-personalization marketing

By Ronald Schmelzer 31 Dec 2019

As consumers begin to revolt against unlimited personal data collection and usage, the longevity of hyper-personalized communication may be cut short. Read More

AI-powered CRM platforms compared

By Scott Robinson 03 Jan 2020

CRM vendors are working to bring AI utility to their products in diverse ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Read More

New FICO AI products aim for secure digital identities

By Mark Labbe 08 Nov 2019

Two new FICO products, FICO Identity Proofing and the FICO Authentication Suite, aim to use AI to help keep users' digital identities and logins secure. Read More

The rising use of AI in the energy sector

By Kathleen Walch 20 Jan 2020

The energy industry has begun to ramp up the adoption of AI with the usage of smart grids among other technologies and has seen the benefits of the technology. Read More

Role of AI in cybersecurity and 6 possible product options

By Jessica Groopman 26 Nov 2019

Cyberthreats loom large in this modern IT environment. Explore the six most common roles of AI in cybersecurity and the products synthesizing them. Read More

The top 3 use cases for AI endpoint security tools

By Jessica Groopman 22 Nov 2019

Endpoint attack surfaces are growing, and cybersecurity pros struggle to keep up. Consider the following use cases for AI endpoint security techniques in the enterprise. Read More

Accenture: AI scaling looms as existential challenge

By John Moore 15 Nov 2019

Partners deploying AI take note: 75% of the executives Accenture polled believe they risk business failure if they are unable to scale the technology; more news from the week. Read More

Qualtrics XM adds mobile, AI, information governance

By Don Fluckinger 13 Dec 2019

SAP's influence is reflected in some new features Qualtrics revealed in its XM customer and employee experience measurement platform. Read More

Understand the top 4 use cases for AI in cybersecurity

By Jessica Groopman 29 Oct 2019

AI applications in security offers organizations four unique benefits. Learn how machine learning advances can change industry approaches to threat detection and prevention. Read More