Customer analytics
Top Stories
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Feature
23 Jan 2023
Compare the top 13 CDP software products in 2023
CDPs, which vendors may sell as standalone products or as subsets of CRM systems, help organizations build detailed customer profiles. Top CDPs include Emarsys and Oracle Unity CDP. Continue Reading
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Feature
08 Nov 2021
Knowing the right data enrichment techniques is crucial
In 'The Enrichment Game,' the latest book by 'Data Guy' Doug Needham, you'll learn why and how to cull data to gain valuable insights and a business advantage. Continue Reading