Customer Experience

Customer experience management (CEM or CXM) fosters inbound marketing, sales automation, service and repeat business. Read this expert guide for insights to help shape your CX strategy.

In this comprehensive guide, explore:

  • CRM vs. CXM
  • Benefits and challenges of CXM
  • How to create a good customer experience
  • Management techniques and strategies
  • And more

4 critical steps to a CXM strategy: