Speaking to a new and different audience…
Bringing a message to a new market is a common challenge amongst many companies.
Recently, a network access management company switched their main marketing messaging from networking decision makers to security decision makers. This company has been very successful in the past advertising to our network audience. They wanted to leverage this success and reach out to the Security Audience.
To get their voice heard above the clutter, we created a single web page listing all their relevant security white paper and Webcast content. We also sent out a large amount of emails and ran banners to gain market presence for them in the Security space. In addition, we highlighted their content assets (linking to their single web page) on the home pages of SearchSecurity.com. Our media plan was to reach as broad yet targeted an audience as possible.