Study Reveals Top Publishers for UK Storage Buyers

Garrett Mann
Garrett Mann

Director, Content Marketing

UK storage buyers researchA3 Communications, a highly respected UK PR and communications firm specializing in storage and virtualization, recently partnered with technology market research firm Vanson Bourne to conduct an independent study to find out the top information sources for UK IT Decision-Makers when it comes to making Storage purchase decisions. TechTarget’s Computer Weekly and SearchStorage were revealed to be the top publisher communities for reaching Storage buyers.

Fueling buyers’ need for information

Technology buyers today are downloading a tremendous amount of content and consulting many sources as they move through the buying cycle. In fact, based on findings in TechTarget’s latest Global Media Consumption Report, buyers are downloading 4+ pieces of content from both vendor and third-party sources before starting to build their shortlists.

According to this A3/Vanson Bourne study, UK Storage Buyers are no different. Beyond expected sources such as analysts (Gartner, Neutralyx, etc.) and vendors themselves, they are frequently consulting 3rd party publishers to get the in-depth information and content they need to make a purchase  decision. Computer Weekly and SearchStorage are top publishers sources for all company size segments and the top information sources overall for companies of 1,000 – 3,000 employees.

For more information on the finding of this study go here: http://a3communications.co.uk/blog/storage-industry—in-the-know..-.

ComputerWeekly, SearchStorage, storage marketing, storage media, technology buying research

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