In past posts, we have discussed how to write a good white paper. But, when it comes to actually syndicating the white paper, what are best practices? This week, MarketingSherpa offers a comprehensive list of dos and don’t for content syndication. In my opinion, one of the most important best practices for syndication that they provide is to take their white paper content and turn it into other media venues, specifically podcasts. Our experience has shown that taking your content and syndicating it different media venues will help you attract IT pros in all different stages within their buying cycle. Do you have any examples that support that?