3rd party data Archives

Better ABM from Better Data: Using Data to Develop Your Target Account Profile

Posted on August 31, 2017 at 3:42 pm.

Group of entrepreneurs working in creative office space

This is Part 1 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 on […]

What is GDPR and What do B2B Tech Marketers Need to Know about it?

Posted on May 31, 2017 at 8:41 pm.

Written by Byrony Seifert

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now. So much of what I do day-to-day is deal with […]

What is True Intent Data?

Posted on April 15, 2016 at 12:09 pm.

Written by Garrett Mann

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]

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