2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

intelligence-driven creative

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

3 Tips for Technology Marketers to Get Started with A/B Testing

A/B testing

“Test. Optimize. Innovate.” Check! So while I can’t take credit for this catchy phrase, I can say that I was thrilled to be part of Optimizely’s first conference last week: […]

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