ABM strategies Archives

Where Storytelling Fits in Account-Based Marketing

Posted on August 16, 2018 at 4:51 pm.

It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]

Using B2B Intent Insight to Lift ABM Performance

Posted on November 2, 2016 at 9:04 am.

Written by Andrew Briney

In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]

How Does Your Named Account List Stack Up?

Posted on October 17, 2016 at 3:02 pm.

Written by Dave Costello

B2B companies everywhere are turning their focus to account-based marketing strategies to better target their ideal customers and drive more revenue effectively. However, as these ABM strategies are being built […]

The Promise and Pitfalls of Account-Based Marketing (ABM)

Posted on July 19, 2016 at 4:04 pm.

Written by Amanda Roser

According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your […]