Where Storytelling Fits in Account-Based Marketing
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
Using B2B Intent Insight to Lift ABM Performance
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
How Does Your Named Account List Stack Up?
B2B companies everywhere are turning their focus to account-based marketing strategies to better target their ideal customers and drive more revenue effectively. However, as these ABM strategies are being built […]
The Promise and Pitfalls of Account-Based Marketing (ABM)
According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your […]
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