This is Part 2 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop Target […]
This is Part 1 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 on […]
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their […]
ABM has a lot of promise, but expectations are getting high. Sales VPs imagine it’s about Marketing focusing on top accounts with extravagant, granular efforts. Marketing Directors strive to put […]
Every marketing and sales team has the same challenge, right? We need to know the right account, the right people in the account and the right time to turn all […]
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
B2B companies everywhere are turning their focus to account-based marketing strategies to better target their ideal customers and drive more revenue effectively. However, as these ABM strategies are being built […]
For the last 5 years (or more in some cases) B2B tech marketers have made strides to adapt to a new inbound reality where buyer connections were clear. The promise […]
