account-based marketing strategies Archives

What Do All Successful ABM Programs Have in Common?

Posted on June 28, 2019 at 4:46 pm.

There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear […]

ABM Year in Review—TechTarget’s Top 10 account-based marketing resources in 2018

Posted on January 17, 2019 at 5:21 pm.

Written by Amanda Roser

Account-based marketing was big in 2018. And because so many B2B tech companies are driving more and more revenue with ABM, it’s likely going to be much bigger in 2019. […]

Watching Soccer: Thinking ABM

Posted on July 11, 2018 at 7:41 pm.

Written by Michael Box

While watching a soccer game recently, I couldn’t help but think about account-based marketing. Really. How the best teams worked cohesively towards a common goal reminds me of how, at […]

ABM – How to Do Something that Works

Posted on February 19, 2017 at 5:59 pm.

Written by Bill Crowley

ABM has a lot of promise, but expectations are getting high. Sales VPs imagine it’s about Marketing focusing on top accounts with extravagant, granular efforts. Marketing Directors strive to put […]

Why Buyer Personas Still Matter in Account Based Marketing

Posted on January 10, 2017 at 8:47 pm.

Written by Abby Gilmore Grant

With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]

How Does Your Named Account List Stack Up?

Posted on October 17, 2016 at 3:02 pm.

Written by Dave Costello

B2B companies everywhere are turning their focus to account-based marketing strategies to better target their ideal customers and drive more revenue effectively. However, as these ABM strategies are being built […]

Want to Eliminate Account Based Marketing Waste? Publisher Partnerships Could Help

Posted on September 19, 2016 at 5:24 pm.

Written by Dara Such

For the last 5 years (or more in some cases) B2B tech marketers have made strides to adapt to a new inbound reality where buyer connections were clear. The promise […]

The Promise and Pitfalls of Account-Based Marketing (ABM)

Posted on July 19, 2016 at 4:04 pm.

Written by Amanda Roser

According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your […]