Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

AI vs. purchase intent

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

AI’s B2B Data Problem

AI

There is no doubt that Artificial Intelligence (AI) is an incredibly powerful tool for B2C marketers. With very large target audiences and endless supplies of consumer data, Artificial Intelligence is […]

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