Why Marketers Need to be Down with OPP (Other People’s Platforms)

social platform publishing

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

Top Impacts of Amazon Web Services for Those that Market Cloud Services

competing with Amazon

If you market cloud technology and the Amazon Web Services (AWS) platform is one of your competitors, you know that you have challenges – AWS is big, they are well […]

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