How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

SAS digital demand

Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]

The State of APAC IT Digital Marketing

APAC digital marketing

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

global technology marketing challenges

We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]

Does your marketing speak the language of IT pros worldwide?

content translation and localization

Many resource constrained B2B marketers in North America grapple with the question of what’s the best strategy for translation and localization of their inventory of (English) content for international consumption. […]

New Strategies for Marketing to IT Pros across APAC

Over the last few years, the technology market in APAC has seen a significant shift in terms of how IT buyers conduct research and evaluate vendors in order to make […]

Is 10,000 miles really that far away?

I recently returned from a trip to Singapore and Sydney, Australia where I had the opportunity to meet with many of TechTarget’s clients, technology marketers just like you. We opened up […]

TechTarget program wins Best B2B award in Singapore

Big congratulations to Oracle and its advertising agency, ZenithOptimedia. Their TechTarget Pan Regional program was recently honored as the Best B2B Program at the 9th annual Singapore Media Awards (SMA). […]