On the B2B Horizon: 2023 Priorities

2023 priorities

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Tackling_Difficult_Topics

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

TechTarget – 20 Years Later: Great Content Is Still the Key

technology buying content

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]

B2B Content Creation: 5 Tips for Technology Companies

B2B content creation

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

The Role of Context in Content

context in content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

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