Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

Mind the Marketing Gaps

A tough (but great) boss at SAP once said to me:  “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]

Trend Watch: Internet of Things (IoT)

Internet of Things

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]

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