Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

Mind the Marketing Gaps

A tough (but great) boss at SAP once said to me:  “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]

Trend Watch: Internet of Things (IoT)

Internet of Things

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]

4 Things You Wouldn’t Do Offline, So Don’t Dare Do Them Online

The digital marketing world is complex and ever changing. It’s so complex that in a recent Adobe Digital Study, 79% of marketers say marketing has changed more in the past 2 years than […]

The Art of the Technology Marketing Case Study

case study image

Case studies can be a pain. But they are essential for marketing technology products to business customers and should be essential to your overall content marketing strategy. Yet, they are really hard to get. […]

How B2B Companies are Leaving Money on the Table

The B2B revenue generation process is at an inflection point, but many executives haven’t gotten the news. Marketing has undergone a fundamental transformation in the past decade or so. Advanced […]

Tech Marketer Talks: Ashlea Marrow, Websense

Tech Marketer Talks Ashlea Marrow

Ashlea Marrow is a Field Marketing Specialist with Websense, Inc. As a member of the field marketing team, Ashlea shares her inside perspective on what she and her team are doing to […]

Just Say No to B2B Marketing “Selfies” and Other Insights From #SDSummit

B2B marketing selfie

Magic Kingdom for B2B Marketing Pros Last week I attended the annual SiriusDecisions Summit (#SDSummit) and had the opportunity to surround myself with enterprise marketing case studies, research and best […]

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