CSM: The Most Powerful Tool in Your Marketing Toolkit?
I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?
Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]
Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile
Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]
Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business
A tough (but great) boss at SAP once said to me: “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
3 Questions Your Content Must Answer for C-Level Executives
As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the […]
Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io
is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the […]
Why Purchase Intent Data Outpaces Demographics for Smart Marketers
Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]
4 Challenges of the Modern Digital Marketer [Infographic]
In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]
