B2B publishing

Why Most Publishers Can’t Deliver Precise Intent Data

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whymostpublisherscantdeliverprecisionintentdata

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]

What is Real Purchase Intent Data and Where Does it Come From?

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real purchase intent data

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

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