To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, […]
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]
Challenge: DataStax was looking for a way to generate more qualified demand while also enabling their sales team in their outreach efforts. Solution: DataStax leverages Priority Engine for it’s active, […]
Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]
Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]
While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]
Challenge: Rezilion was having a difficult time breaking through to their target persona due to the demanding nature of their work. This was impacting their ability to successfully convert MQLs […]
Challenge: QTS Data Centers needed to break into more Fortune 1000 and strategic accounts and better identify real decision-makers for their sales and marketing teams to go after. Solution: QTS […]
The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]
