b2b purchase intent data Archives

Better ABM from Better Data: Using Data to Develop Your Target Account Profile

Posted on August 31, 2017 at 3:42 pm.

Group of entrepreneurs working in creative office space

This is Part 1 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 on […]

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

Posted on June 23, 2017 at 12:15 am.

Written by Steve Niemiec

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

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