Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

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Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

TechTarget – 20 Years Later: Great Content Is Still the Key

technology buying content

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]

The Impact of Real Buyer Insights on Product Management and Marketing Decisions

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If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

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How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

purchase intent insights fishing

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

purchase intent insights

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

I’m LOB and I Admit It, I Need IT

LOB and IT

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

7 Ways to Give Your Content Mix Some Curb Appeal

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Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]

Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

fighting for the shortlist

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

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