You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

programmatic advertising

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

Brand Retargeting (at a Cocktail Party)

brand retargeting cocktail party

Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]

10 Ways to Improve Banner Performance

better banner performance

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

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