Written by Abby Gilmore Grant
We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]
Written by Vince Bitel
Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]
