Trend Watch: Real-Time Marketing

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Although not a new buzzword by any means, I have been hearing a lot about real-time marketing lately – mainly on the heels of the data analytics and intelligence boom […]

Use the fattest-tipped magic marker you can find to write – no, draw – your elevator pitch

Early in my career, first week on the job, my supervisor handed me a crisp sheet of white paper still warm from the laser printer. With a beaming smile: “We […]

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