Brand management in the era of DIY: Get tactical

DIY brand management

Some 20-something relatives are shopping for their first house this spring, with big, optimistic thoughts of landing that perfect starter home that ticks off all their boxes. After spending exhaustive […]

Do You YouTube?

More and more IT Pros watch online videos It wasn’t long ago YouTube was considered the video sharing service where you would only go to watch videos of skateboarding squirrels […]

Use the fattest-tipped magic marker you can find to write – no, draw – your elevator pitch

Early in my career, first week on the job, my supervisor handed me a crisp sheet of white paper still warm from the laser printer. With a beaming smile: “We […]

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