The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

audience-centric data

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

content preferences

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]

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