Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.

buyer expectations

Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]

The Impact of Real Buyer Insights on Product Management and Marketing Decisions

product management

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]

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