The Art and Power of Marketing With and Through Partners

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In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]

A Foundation for Better Alliance and Channel Partnerships

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Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]

Expert Insights to Build and Measure Partner ROI More Effectively

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No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]

6 Practical Partner Marketing Tips from the Enterprise Strategy Group

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While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

3 Ways to Build Partner Marketing Impact

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Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

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More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

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Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

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The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]

A Sales Tool your Channel and Resellers Will Thank You for

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Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

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