common sense marketing Archives

Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)

Posted on October 11, 2016 at 3:49 pm.

As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]

CSM: The Most Powerful Tool in Your Marketing Toolkit?

Posted on September 30, 2016 at 5:10 pm.

Written by Mike Cotoia

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]