5 Steps to Creating an Effective Persona-Based Content Strategy

One of the biggest challenges marketers face today is leveraging successful persona-based content strategies. Marketers who can incorporate these strategies are more likely to see a lift in sales, and […]

Why the Modern Sales and Marketing Funnel is Like a Pinball Machine

Remember when marketing used to be easy? Let’s talk about the famous lead-to-cash funnel that we all grew up with: What a wonderful metaphor. Makes total sense right? Prospects start at […]

5 Signs You May Need Automated Content Marketing Workflows

EDITOR’S NOTE: This post is part of a series of posts from Jesse Noyes, Sr. Director of Content Marketing at Kapost who will be sharing his expertise around content marketing […]

How to Create 14 Pieces of Content from a Single Idea

Russian Doll content example

Content Marketing – Building Your Content Arsenal 8 months ago, TechTarget released its latest edition of its annual Media Consumption research report and uncovered numerous findings related to the research, […]

Trend Watch: Native Advertising

Native Advertising

Two of the biggest trends to shape  technology marketing  in the past 3 years are the advent of Content Marketing and the ever-growing notion of Brands as Publishers. In many ways, marketing has become […]

4 Ways Social Listening Can Help Your Content Marketing Strategy

social listening

Just ten years ago, Facebook had 1 million monthly users, and today that number has grown to more than 1.23 billion. As other social media sites have continued to grow […]

The ROI Summit Takes a Tour Through Europe

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in […]

Social Marketing: Does it Pay to Be First for Technology Marketers?

first place social media

It seems like new social media platforms are coming on to the scene every day. In some cases, what works today, does not always work tomorrow. This insightful post from Content Marketing […]

Technology Buyers Are Hungry for Snackable Content

snackable content

You’ve probably heard a lot about marketers using more “snackable content” lately, the type of bite-sized content that is easy to consume, easy to understand and easy to share with […]

5 Things to Remember When Distributing Content on Social Channels

social content distribution

As marketers, it is getting harder and harder to engage audiences that have ever-decreasing attention spans – especially in social environments. In the spirit of keeping it brief (marketers beware: […]

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