How Content Scoring Merges the Art and Science of Content Marketing

content scoring

EDITOR’S NOTE: This post is part of a series of posts from Jesse Noyes, Sr. Director of Content Marketing at Kapost who will be sharing his expertise around content marketing […]

Media evolution and the changing role of technology marketers

changing roles of technology marketers

As most everyone would agree, since the advent of the web, buyers predominantly conduct their purchase research online. In few places is this more prevalent than with enterprise technology purchases—where […]

Don’t keep it simple, smarty: Complexity in content strategy promises high engagement

complex content strategy

When I was a kid, I loved to play the Mouse Trap game! I was Rube Goldberg for the afternoon, imagining and then building fascinatingly complex and elegant ways to […]

The IT buyer’s X-mas list for technology marketers

If you have read any of our recent posts you have seen references to statistics and/or insights from TechTarget’s latest Media Consumption Report, Content essentials for technology buying teams worldwide. […]

More context on Context Marketing

Recently I noticed a lot buzz around context marketing so I started poking around the usual marketing hubs to get more “context” around this topic. It got me wondering what […]

Social Media: An essential component of effective content marketing

Savvy content marketers aren’t just limiting themselves to email marketing and content promotion through their own websites. Social media has become an important component of a successful B2B content marketing […]

Why tech marketers must focus on Latin America

If your company has not formulated its marketing strategy in Latin America, now is the time. This region is quickly emerging as a technology hotbed and Latin American buying teams […]

Profiling leads: Don’t just look in the shopping cart, read the ingredients

I recall a discussion that took place in one of my MBA marketing courses about looking at the behaviors and characteristics of prospects to build a profile. The exercise that […]

What if marketing had a “check engine” light?

I started my car this morning to head to work and the dreaded “check engine” light decided to turn on.  Aaaaaargh!  Not the best way to start my day, but […]

Getting content from content

You’d basically have to live in a bubble to escape the superfluity of content marketing content getting published today (literally 18.1m Google results last I looked).   And if you’re following […]

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