Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers

content creation

More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]

Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

tech marketer talks ping identity featured

Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]

B2B Content Creation: 5 Tips for Technology Companies

B2B content creation

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

The 7 Worst “Drivers” of Content Marketing Strategy – How to Lessen Their Impact

Everything that I know about content contributors, I learned in rush hour traffic After decades of sitting in traffic, people watching for hours at a time, I’ve come to understand […]

The 4 Essential Attributes of Great Content

What makes “great content” so great? With the number of articles published each day nearing 100,000, consumers are inundated with information from every angle, both on and offline. Because of […]

Why More Marketers Should Compost Their Ineffective Content

compost content

Despite significant content marketing investments made by many B2B marketers (this one included), an extraordinary amount of content is still ineffective or simply goes to waste. A closer look at […]

10 tips for powerful content marketing

10 tips for powerful content marketing

The content marketing world has become very crowded. In 2014, it will take more than content volume to be effective, but not all marketers know where to start. As a […]

Trend watch: Content marketing in 2014

content marketing 2014

Ask any number of marketers what is top of mind for them these days, I have no doubt that content marketing will make the list for 9 out of 10. […]

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