Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

compelling content - customers or stakeholders

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

How to Kill a Sales Opportunity in 3 Simple Steps

no sales opportunities

In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

smarter sales and marketing succesful hacks

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

2015 Global Content Marketing Checklist: Are You Localizing?

localization

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

A Holiday Wish List for Technology Marketers

holiday wish list

Well, its that time of year again. The Holidays are in full swing and technology marketers are busy making their lists and checking them twice to make sure that they don’t […]

Looks Good, Reads Mediocre? How to Make Content Marketing More Influential

content marketing influence index - icon

Proof that marketers aren’t always sure how to get there Mktr2Mktr author Garrett Mann and I recently had a lively banter about a marketing piece: he commented that it was […]

Dumbing Marketing Up for the C-Level

c-level exec reading content

Many times, when I work with enterprise technology clients on white papers, I get asked to distill content down into a C-Level “Executive Brief.” The client wants to give the […]

International Marketing: What Technology Marketers Can Learn from the NFL

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a […]

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