How Culturally Aware is Your Content Marketing Strategy?

in-language content

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

Diversity – Your Content Needs It Too

content diversity

2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]

Why Technology Companies Should Conduct a Content Audit

content audit

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

The Missing Piece in Content Marketing

content marketing effectiveness

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

The Role of Context in Content

context in content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

Does Your Content Have an Expiration Date?

content expiration

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Intelligence Driven Marketing Strategy

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

compelling content - customers or stakeholders

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

How to Kill a Sales Opportunity in 3 Simple Steps

no sales opportunities

In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Guided by Content

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

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