Breaking Bad… Marketing Habits

As a marketer, have you ever wondered whether or not you’re doing your marketing right?  I’ll admit, I second guess myself all the time: Am I building the right content? […]

Tech Marketer Talks: Susan Hass, VCE

susan hass VCE

Susan Hass directs branding, corporate events, and web properties at VCE, the market leader in converged infrastructure and one of the fastest growing cloud infrastructure companies today. As Senior Director […]

The 4 Essential Attributes of Great Content

What makes “great content” so great? With the number of articles published each day nearing 100,000, consumers are inundated with information from every angle, both on and offline. Because of […]

Why More Marketers Should Compost Their Ineffective Content

compost content

Despite significant content marketing investments made by many B2B marketers (this one included), an extraordinary amount of content is still ineffective or simply goes to waste. A closer look at […]

5 Steps to Creating an Effective Persona-Based Content Strategy

One of the biggest challenges marketers face today is leveraging successful persona-based content strategies. Marketers who can incorporate these strategies are more likely to see a lift in sales, and […]

5 Signs You May Need Automated Content Marketing Workflows

EDITOR’S NOTE: This post is part of a series of posts from Jesse Noyes, Sr. Director of Content Marketing at Kapost who will be sharing his expertise around content marketing […]

The Art of the Technology Marketing Case Study

case study image

Case studies can be a pain. But they are essential for marketing technology products to business customers and should be essential to your overall content marketing strategy. Yet, they are really hard to get. […]

4 Ways Social Listening Can Help Your Content Marketing Strategy

social listening

Just ten years ago, Facebook had 1 million monthly users, and today that number has grown to more than 1.23 billion. As other social media sites have continued to grow […]

Technology Buyers Are Hungry for Snackable Content

snackable content

You’ve probably heard a lot about marketers using more “snackable content” lately, the type of bite-sized content that is easy to consume, easy to understand and easy to share with […]

When It Comes to Content, Bigger Isn’t Always Better

content length - bigger isnt better

Assessing Content Length in Marketing Efforts Lately it seems like everywhere I look the recurring theme seems to be bigger is better – whether it’s televisions, smartphone processors, or wholesale clubs. […]

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