Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

tech marketer talks ping identity featured

Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

market your content to sales

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

smarter sales and marketing succesful hacks

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

3 Scary Technology Marketing Mistakes to Avoid This Halloween

halloween scary skull

In an attempt to make sure your marketing strategies remain safe on the spookiest of all holidays, we have come up with a short list of 3 of the scariest mistakes to […]

Tech Marketers: Are You a Sales Informer or a Sales Enabler?

sales informer enabler

Pride – we are all guilty of it. We say to ourselves “Gee, look how great my marketing messaging is” or “This content asset is amazing – it is right […]

Breaking Bad… Marketing Habits

As a marketer, have you ever wondered whether or not you’re doing your marketing right?  I’ll admit, I second guess myself all the time: Am I building the right content? […]

Why More Marketers Should Compost Their Ineffective Content

compost content

Despite significant content marketing investments made by many B2B marketers (this one included), an extraordinary amount of content is still ineffective or simply goes to waste. A closer look at […]

5 Signs You May Need Automated Content Marketing Workflows

EDITOR’S NOTE: This post is part of a series of posts from Jesse Noyes, Sr. Director of Content Marketing at Kapost who will be sharing his expertise around content marketing […]

Social Marketing: Does it Pay to Be First for Technology Marketers?

first place social media

It seems like new social media platforms are coming on to the scene every day. In some cases, what works today, does not always work tomorrow. This insightful post from Content Marketing […]

5 Things to Remember When Distributing Content on Social Channels

social content distribution

As marketers, it is getting harder and harder to engage audiences that have ever-decreasing attention spans – especially in social environments. In the spirit of keeping it brief (marketers beware: […]