From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler in 2019

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

Teach Your Organization to “Just Say No” to Clipart

clip art

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

market your content to sales

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

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