EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

EMEA content marketing

Content is the number one building block in the overarching category of customer experience (CX).  How to successfully build your content efforts, in the ever-shifting move to more and more […]

APAC Perspectives on Regional Content Development

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An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]

We’re Only Human: 4 Ways to Become a Better Copy Editor

We’re-Only-Human—3-Ways-to-Become-a-Better

We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]

Four Big Tips for Better Subject Lines

subject lines

If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]

Beyond Words: Why “Design-Forward” for Content Creation?

beyond_words

Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]

The Story Arc: A Marketer’s Roadmap to Greater Impact

Story Arc

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

Content Everlasting: Making the Most of Your Best Content

content_everlasting

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

How to Create Meaningful Content Every Time: The Who, What, What

meaningful content

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Tackling_Difficult_Topics

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

Creating Valuable Content with Limited Resources

creating content

Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]

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