Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

smarter sales and marketing succesful hacks

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

2015 Global Content Marketing Checklist: Are You Localizing?

localization

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

Audience Segmentation in Research-Based Content Marketing

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]

A Holiday Wish List for Technology Marketers

holiday wish list

Well, its that time of year again. The Holidays are in full swing and technology marketers are busy making their lists and checking them twice to make sure that they don’t […]

Event Marketing: 4 Rules of Engagement Every Marketer Should Know

event marketing rules

Events are content too you know… You spend countless hours scoping venues, scrutinizing over your directional signage, arranging for a gift that will make you the Oscar gift bag of […]

The 7 Worst “Drivers” of Content Marketing Strategy – How to Lessen Their Impact

Everything that I know about content contributors, I learned in rush hour traffic After decades of sitting in traffic, people watching for hours at a time, I’ve come to understand […]

Looks Good, Reads Mediocre? How to Make Content Marketing More Influential

content marketing influence index - icon

Proof that marketers aren’t always sure how to get there Mktr2Mktr author Garrett Mann and I recently had a lively banter about a marketing piece: he commented that it was […]

Dumbing Marketing Up for the C-Level

c-level exec reading content

Many times, when I work with enterprise technology clients on white papers, I get asked to distill content down into a C-Level “Executive Brief.” The client wants to give the […]

3 Ways You’re Sabotaging Your Marketing Efforts

Did you know: technology marketing budgets are set to increase by 3.5 percent this year. Hopefully you have the good fortune of increasing your own budget this year. If so, try […]

Contact Us
×Close