The Role of Context in Content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

More context on Context Marketing

Recently I noticed a lot buzz around context marketing so I started poking around the usual marketing hubs to get more “context” around this topic. It got me wondering what […]

How context, utility, and portability are driving the new school of branding

It is Fall and if you are like any of the millions of NFL fans like me, it means that most weeks, in addition to marketing, you have football on […]

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