contextual

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

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Context and Quality

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]

Is a Lost Kitty Poster a Study in Good Marketing?

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lost cat

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

The Role of Context in Content

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context in content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

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