Is a Lost Kitty Poster a Study in Good Marketing?

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

The Role of Context in Content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

More context on Context Marketing

Recently I noticed a lot buzz around context marketing so I started poking around the usual marketing hubs to get more “context” around this topic. It got me wondering what […]

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