Rethinking Customer Engagement – Continued…

Chief Executive Officer

Earlier this year, my colleague Peter Ross posted a blog about how marketers must bring an increased focus on customer engagement based on the premise that customers are more empowered […]

3 ways marketers can build more credibility with sales

sales and marketing alignment

Sales and marketing – examining the relationship Sales and marketing have always been strange bedfellows. Totally dependent on one another for success yet complete opposites in personality and approach. Salespeople […]

Treat your prospects like customers and your customers like family….

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

It’s not about you……it’s about your customers

Building good customer relationships takes persistence, effort and commitment.  Delivering knowledge and insight to customers is key to building and enhancing relationships. Sharing helpful tips and maintaining personal connections with clients […]

10, no…11 questions to ask when choosing a technology media partner

Choosing the right technology media partner may be as simple as knowing the right questions to ask. As a technology marketer, we recognize that you have specific marketing goals and a wide […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

Putting your money where your mouth is

Don’t underestimate the value of a promise you make to your customers. It’s easy to make a promise, but it’s much harder to deliver on it.  Which is why too […]

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