Rethinking Customer Engagement – Continued…

Chief Executive Officer

Earlier this year, my colleague Peter Ross posted a blog about how marketers must bring an increased focus on customer engagement based on the premise that customers are more empowered […]

Observed Intelligence at the TechTarget ROI Summit in Austin

observed intelligence at autin summit

Earlier in the week I returned from our annual ROI Summit event in Austin, TX where we had the opportunity to present, interact and discuss marketing strategies with many local […]

Trend Watch: Real-Time Marketing

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Although not a new buzzword by any means, I have been hearing a lot about real-time marketing lately – mainly on the heels of the data analytics and intelligence boom […]

Trend Watch: B2B marketing budgets on the rise

marketing budgets on rise

If you are like most B2B technology marketers, you have been waiting patiently for the market to turnaround so that you can go back to receiving your fair share of […]

3 ways marketers can build more credibility with sales

sales and marketing alignment

Sales and marketing – examining the relationship Sales and marketing have always been strange bedfellows. Totally dependent on one another for success yet complete opposites in personality and approach. Salespeople […]

Rethinking Customer Engagement

Customer Engagement

In today’s world of B2B marketing, the seesaw of power and influence has shifted noticeably from the seller to the buyer. Long gone are the days when customers solely depended […]

3 things technology marketers should be thankful for

Tomorrow is Thanksgiving here in the US. Before we get to a day full of stuffing our faces with Turkey, watching football, making awkward small talk with that weird uncle […]

The 3 big things I learned from the TechTarget ROI Summit

Over the past two days we hosted our annual TechTarget ROI Summit at our headquarters just outside Boston. It’s our opportunity to share, connect and engage with local technology marketers […]

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