3 Simple, Non-Creepy Marketing Personalization Tips

no-creepy marketing personalization

A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

power of data

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]

The Number One Mistake Marketers Will Make in 2015

marketing mistake

Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]

How B2B Companies are Leaving Money on the Table

The B2B revenue generation process is at an inflection point, but many executives haven’t gotten the news. Marketing has undergone a fundamental transformation in the past decade or so. Advanced […]

How Can You Be a Technology Marketing Hero?

technology marketing hero

With 10+ years in this evolving industry, having seen a host of changes, I’m often reminded of the old days when we had limited insight into campaign success and feedback meetings […]

A new era of intelligence-driven media

intelligence-driven media

A new year and new beginning for the technology media industry In the past couple months, I’ve posted many comments on this blog with respect to an evolving marketplace and […]

Why marketing data is useless without intelligence

data vs. intelligence

Is data enough? If you are a technology marketer, you have no doubt heard that Big data is going to change your life. There is certainly a never-ending supply of […]

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