How Can You Be a Technology Marketing Hero?

technology marketing hero

With 10+ years in this evolving industry, having seen a host of changes, I’m often reminded of the old days when we had limited insight into campaign success and feedback meetings […]

Observed Intelligence at the TechTarget ROI Summit in Austin

observed intelligence at autin summit

Earlier in the week I returned from our annual ROI Summit event in Austin, TX where we had the opportunity to present, interact and discuss marketing strategies with many local […]

Long gone are the days of having to merely ‘believe’

The goal of B2B marketing has always stayed constant with the need and want to influence real active projects. If I think back to the days of college where I […]

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