Beware of the “False Economy” of Low-Cost Leads

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To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]

Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

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The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

Closing Your Available Demand Gap

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For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

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How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers

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More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

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At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)

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As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]

Is Your Demand Generation Funnel Limiting Your Sales Potential?

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John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]

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