How to Increase Conversion with Intent-Driven Email Nurturing in EMEA

email intent

Recently, TechTarget ran its 10th London ROI Summit and data-driven marketing tactics  were at the forefront of the event.  One of the sessions in particular, Email Best Practices: The Cascading […]

How to Write Emails B2B Tech Buyers Actually Want to Read

email marketing

Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority […]

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

email nurturing

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]

3 Simple, Non-Creepy Marketing Personalization Tips

no-creepy marketing personalization

A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]

4 Surefire Tips to Drive Better Email Marketing Performance

email marketing best practices

For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]

How to Increase Email Marketing Response by 108%

email marketing

Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]

Trend Watch: Email marketing

Trend Watch: Email marketing

There is no shortage of new hot marketing trends, tactics, and buzzwords that B2B marketers have in their arsenal from Agile Marketing to Behavioral Targeting to Content Marketing. We could […]

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