Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights

effective nurturing

Sales and marketing professionals from the Boston area recently gathered at TechTarget Headquarters to network and share successes and challenges with other TechTarget Priority Engine users. Users discussed a wide […]

How to Increase Conversion with Intent-Driven Email Nurturing in EMEA

email intent

Recently, TechTarget ran its 10th London ROI Summit and data-driven marketing tactics were at the forefront of the event. One of the sessions in particular, Email Best Practices: The Cascading […]

How to Write Emails B2B Tech Buyers Actually Want to Read

email marketing

Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority […]

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

email nurturing

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]

3 Simple, Non-Creepy Marketing Personalization Tips

no-creepy marketing personalization

A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]

4 Surefire Tips to Drive Better Email Marketing Performance

email marketing best practices

For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]

How to Increase Email Marketing Response by 108%

email marketing

Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]

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