Rethinking Customer Engagement – Continued…

Chief Executive Officer

Earlier this year, my colleague Peter Ross posted a blog about how marketers must bring an increased focus on customer engagement based on the premise that customers are more empowered […]

Trend Watch: Native Advertising

Native Advertising

Two of the biggest trends to shape  technology marketing  in the past 3 years are the advent of Content Marketing and the ever-growing notion of Brands as Publishers. In many ways, marketing has become […]

The ROI Summit Takes a Tour Through Europe

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in […]

Don’t keep it simple, smarty: Complexity in content strategy promises high engagement

complex content strategy

When I was a kid, I loved to play the Mouse Trap game! I was Rube Goldberg for the afternoon, imagining and then building fascinatingly complex and elegant ways to […]

More context on Context Marketing

Recently I noticed a lot buzz around context marketing so I started poking around the usual marketing hubs to get more “context” around this topic. It got me wondering what […]

3 things technology marketers should be thankful for

Tomorrow is Thanksgiving here in the US. Before we get to a day full of stuffing our faces with Turkey, watching football, making awkward small talk with that weird uncle […]

Why tech marketers must focus on Latin America

If your company has not formulated its marketing strategy in Latin America, now is the time. This region is quickly emerging as a technology hotbed and Latin American buying teams […]

Treat your prospects like customers and your customers like family….

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

It’s not about you……it’s about your customers

Building good customer relationships takes persistence, effort and commitment.  Delivering knowledge and insight to customers is key to building and enhancing relationships. Sharing helpful tips and maintaining personal connections with clients […]

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