2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

intelligence-driven creative

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

3 Questions Marketers Should Ask the Next Graphic Designer They Interview

graphic designer

Every time I’ve been hired to work in a technology company, I’ve been interviewed and hired by a marketer and not by another graphic designer. If you are a marketer, […]

I’m Not Just a Graphic Designer – I’m a Marketer Too

graphic design and marketing too

One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had […]

Looks Good, Reads Mediocre? How to Make Content Marketing More Influential

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Proof that marketers aren’t always sure how to get there Mktr2Mktr author Garrett Mann and I recently had a lively banter about a marketing piece: he commented that it was […]

5 Questions a Marketer Should Never Ask a Graphic Designer

questions shouldnt ask graphic designer

When you are creating your next piece of content or marketing materials, ask yourself what will make it most effective with your audience and drive the most ROI for your […]

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